Talk about killing two birds with one stone. Particularly if it's from Peter Vesterbacka, the CMO or the Mighty Eagle of Rovio Mobile, the Finnish company behind the Angry Birds phenomenon. At Cannes, apart from speaking at the annual ad fest, Vesterbacka was also scouting and hunting for talent .
The success rate — two short-list for the top position at Rovio. Even as he moves to the next level of talent hunt, Verterbacka takes pot-shots , aiming directly at the brands. Brands, he says, are wasting their time advertising on television. "With our reach we can provide a much better bang-for-the buck to them" . While, one can debate the claims made by the Mighty Eagle, the fact remains Angry Birds has caught the attention of millions across the world. In a chat with BE, Vesterbacka talks about the origin of Angry Birds and the flight towards becoming an entertainment company in the time to come.
